CTARA was started by a bunch of Silicon Valley engineers to help non-profit organizations raise money for their respective causes. CTARA wanted to figure out the best way to help all the organizations to reach out to potential donors.

CTARA came up with ideas for 10 different fund raising events. Each event had a different theme, different venue and potential different target audience. They used the InnovateUS Surveys, Rating and Voting tools to gather feedback from the community and potential benefactors to decide which event would get the best response for raising money for the non-profit organisations.

The community used the InnovateUs Idea Market™ to suggest new event ideas to the event management team and also recommend improvements to the other proposed events.

Using the InnovateUs tools, the decision making process was reduced from weeks into a matter of a weekend. The collaborative tools allowed CTARA to leverage the community to get the best results for a noble cause.