Case Study - Managing the Product Lifecycle in an IT Start-up
Customer Profile
A Silicon Valley IT start-up faces the daunting challenge of the identifying the right product features to implement. With limited resources and draining budgets, its imperative that the efforts are placed on the right tasks.
InnovateUs Solution
Employees of this organization use the InnovateUs Idea Market™ to recommend new products and enhancements to the existing product line. The collaborative forum is used to gather feedback on product ideas and the surveys are used to collect customer feedback.
Employees use the InnovateUs Rating & Voting tools to show their support or opposition for listed ideas.
Product management team uses the InnovateUs Idea Analyzer™ to find ideas with the highest rating and largest support to chart out product road-map.
Employees use the InnovateUs Rating & Voting tools to show their support or opposition for listed ideas.
Product management team uses the InnovateUs Idea Analyzer™ to find ideas with the highest rating and largest support to chart out product road-map.
Result
The InnovateUs tools provide a simple yet effective approach to allow employees to offer ideas and gather instant feedback from the rest of the company. Using InnovateUs to leverage the wisdom of the collective employee pool, the client seeks to validate their decisions and shorten the idea-to-market time.
