A good marketing strategy ensures visibility and is instrumental in the creation of a brand. Big corporates spend millions on publicity, but what about grassroots level or local organizations working towards better social justice and ecological consciousness? Here’s where Idobro steps in.
Idobro is a company which offers media and marketing services, but with a conscience. It assists micro-entrepreneurs, social entrepreneurs and businesses that are dedicated to benefitting the society and earth. It provides suitable communication services, resources and tools and ensures continuous support for eco-friendly products, events, services and publications. It also partners with several corporate, social organisations and institutions. Idobro also hosts tradeshows, exhibition cum sales and conferences to showcase member products, thereby providing a market. Additionally, it offers training and networking for marketing, sales and business collaborations.
Karon Shaiva founded Idobro in 2009 to help women micro-entrepreneurs, NGOs and green producers gain access to organised markets using professional promotion and communication services. Shaiva’s belief was that there was an over reliance on personal contacts and pro bono services that do not allow good initiatives to truly scale or even inspire others to follow suit. On the other hand support organisations such as the Government, foundations and social funders do not have the bandwidth to really dig deep to reach out to those who truly need their assistance. Idobro was started with an aim to bridge this gap. They later formed a strategic partnership with the Catalyst Management Group, Bangalore.
Products in the category of food and beverages, fashion and apparel, gifts and crafts, jewelry and gemstones are offered wide market access by Idobro. Business rendering services such education and training, and consulting are favored by Idobro. Causes of livelihood, health and women empowerment among others are also featured. Idobro also publicizes workshops, seminars, exhibitions, conferences, fund raisers, tradeshow etc. that revolve around the issues of differently-abled, senior citizens, and rural life. Needless to say, these all create a social and environmental impact.
As Idobro’s punch line says, it is the marketplace for impact. In a short span of under two years Idobro has over 100 members and works with a similar number of corporates for events, exhibitions, PR and sales. Along with revenue generation, members have also benefited in multiple ways - finalists for awards, invited to critical conferences and workshops, selected for funding and mentoring in international programs and provided visibility in mainstream media. Idobro is truly a 'for-benefit' enterprise.